Case StudyTomTom – A Quicker Journey Please

TomTom – A Quicker Journey Please

an animated campaign promo for a comedy show on wheels:
four comedians having awkard moments in a car, live and on-demand.

Client:
DDB Amsterdam
Field:
Advertising
Type:
Online campaign
Style:
2D character animation, cartoon
Keywords:
social media campaign

Commissioned by DDB Amsterdam, Motoko created the trailer animation and bumpers for TomTom UK’s new online campaign all about Quicker Journeys. TomTom and the Comedy Store London present the first improv comedy show on wheels – in which they enact all those reasons for a quicker journey!

Storyboard

Tomtom Storyboard 1200

Designs

Tomtom Characters

Character poses

Tomtom Car

Car views

Moodboard

TomTom Moodboard 1200

 

Jeroen Schellekens